Personalized Marketing Campaign

Marketing
Stagger light
Class
DIGM 2357 Content Strategy and Development
Project type
Marketing
Project year
2023

Appeal and capture

(My Group: Maxine E Cabigquez, Quinn Dao, Abril D Figueroa)

XMPIE circle chart expresses the process of our fake business and the way we do online sales and ways to get new customers with the additional social media post of our customer appeal.

This class is a summer class that consist of us being in small groups of 4-5 and the idea of creating two projects that intertwine together in the first project creating personas and project 2 attracting said personas into getting into our clients website.

In creating our personas we stumbled in finding interviewees and then had issues in creating the personas and content to get everything together within the time we were given. Yet all the issues we faced from miscommunication, system issues, instruction requirements and teacher preference we all still managed to create something great given the 2 months that was given for this class to get these parts done. I did struggle in creating relatable funny memes because I never really tried in making something funny but ended up creating some nice TikTok reels that could make some people relate.

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