(My Group: Maxine E Cabigquez, Quinn Dao, Abril D Figueroa)
XMPIE circle chart expresses the process of our fake business and the way we had to conduct interviews to help create our target audience and creation of 3 personas.
This class is a summer class that consist of us being in small groups of 4-5 and the idea of creating two projects that intertwine together in the first project and our second project which is the Personalized Marketing Campaign.
In creating our personas we stumbled in finding interviewees and then had issues in creating the personas and content to get everything together within the time we were given. Yet all the issues we faced from miscommunication, system issues, instruction requirements and teacher preference we all still managed to create something great given the 2 months that was given for this class to get these parts done.
We Interviewed family and friends that were interested in working out and grouped them by similar answers to create our three personas. The interviews were a struggle to finding a variety of individuals that fit our general criteria but managed top have good number of interviewees and data to pick and group from.
Click on view project to see the interview questions.
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